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Simply Straight Brush is a ceramic straightening brush that combines the power of a flat iron with the gentle styling ability of a brush to make straightening your hair as easy as brushing.
The product looks much like a normal paddle brush, except that each nylon bristle is wrapped in ceramic, creating a multi-dimensional heated surface. Simply Straight's ceramic-wrapped bristles lift hair at the root, delivering gentle heat around every strand—without flattening or frying your hair.
Additionally, Simply Straight Brush delivers the same smooth, easy styling capabilities for every hair type—including naturally curly and ethnic hair.
Despite that the heated ceramic brush reaches temperatures of up to 450 F, the product’s website claims that ceramic plates keep heat gentle and that regular use won’t result in damaged strands.
Some of Simply Straight’s other features include a 60-minute auto shut-off feature and an LCD screen that displays the temperature.
Simply Straight’s promise? That is just one pass of the brush, you’ll have straight, healthy, shiny hair that’s easier to style and loaded with volume.
To understand whether or not Simply Straight Brush can make hair straightening as simple as it claims, let’s look at how hair straightening works.
Cosmetics and styling often involve a large amount of science—something brands are now quick to jump on as they tout breakthrough products. Yet, whether brands are coming up with the most effective conditioners or ways to straighten your locks, they sometimes market their so-called advancements without regard for why things work in the first place.
Case in point, hair straightening is one such technique that relies heavily on the basic scientific properties of hair.
That’s because hair is made up of a protein known as keratin. Keratin is composed of long chains of amino acids. Along with hair, nails, and teeth, the enamel is also made up of keratin. Hair, nails, and teeth have one important factor in common—they’re all exceptionally strong.
Did you know that it’s extremely difficult to break a healthy strand of dry hair apart without scissors? It takes a heck of a lot of twisting, pulling, or rubbing to break a strand.
The strength of hair can be attributed to a special property unique to proteins like keratin, which are made up of a large number of sulfur-containing amino acids. Sulfur atoms, from adjacent chains of keratin, bond together to form disulfide bonds.
These extra bonds make the fibers that have keratin very strong. In addition, they ensure that the position of the keratin molecules remains fixed, such that the shape of the hair fiber stays the same—this is why it can be so difficult to make curly hair stay straight, or vice versa.
Hair’s strength is generally thought of as a positive property. Especially since you consider how much stress we subject it to, from ponytails to accidental pulling, it would be rather disconcerting if strands would break or change their shape at the slightest stress.
However, when people do want to change the shape of their hair—get rid of curls, add curls, make it wavy, make it straight—these disulfide bonds pose a problem. Most hair-straightening techniques, therefore, target these bonds.
What’s the easiest method of breaking these bonds? Heat, of course! This brings us to why flat irons are the most common technique for straightening hair.
The plates of flat iron are heated to high temperatures, generally somewhere between 300-500 F. To work, hair is passed through the iron quickly while being held tight and straight.
The extreme heat causes the disulfide bonds to break. This breakage allows the keratin chains to move around slightly and assume a position that results in straightened hair.
When the hair cools down, the disulfide bonds between the keratin are reformed. Because the keratin molecules are in different positions when the bonds are reformed, the hair stays in the straightened shape for a long period of time
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